Thoughts on the demise of Adobe Flash

adobe flash logoWe knew it was coming and now it is here. Adobe Flash is going away… Amazing!

Lance Ulanoff writes yesterday on Mashable that “Adobe confirmed what reports were saying all morning: It’s done with the Flash Mobile Player and has now thrown its lot in with the HTML5 crowd — for mobile at least.”

What I find amazing about this is that I am old enough (57) to have lived through the entire birth, life and death of a very powerful and ubiquitous technology. When Adobe purchased Macromedia in 2005 and got Flash technology with the deal, I thought it would be around forever!

When I start thinking about it, this technology birth, life and death phenomenon is happening more and more in my life.

Example 1: My wife and I are watching “The West Wing” TV series on DVD, having never watched them when the series was popular in the 90′s. I noticed the other night that C.J. put an Iomega Zip Disk into an external Zip Drive to retrieve some hot political inside information. I’ve got boxes full of those disks, and no drive or computer that will read them anymore! I’ve already thrown away all of my floppy disks from the Mac OS versions 1-9 days. Where is Iomega now? Who owns a floppy drive?

Example 2: I remember when Adobe “Shockwave” was THE future for interactive multimedia! Only to be replaced by that newer technology called “Flash” that Adobe got when it bought Macromedia, who bought it from some guy named Jonathan Gay, who says he got the original idea from playing with Lego’s!

Example 3: Remember MySpace? ‘Nuf said.

Change — rapid change — is just the world we live in. For better or worse, there is no stopping it.

This leads me to reflect on people I know who don’t like change and work very hard to resist it — especially in my age bracket and older. They tend to say things like, “it was different when I was a kid,” or that they prefer the older technologies over the newer ones because they are “better.” Why is that? Are they really?

It seems to me that when Johannes Gutenberg invented the printing press (moveable type), he not only opened the door to the masses being able to read the Bible on their own and in their own language without someone else telling them what it said and meant — thus setting the stage for the Protestant Reformation — he also opened the door to mass character smear campaigns, the rampant spread of published lies and propaganda, and the eventual entry of written and graphic pornography — to name just a few consequences.

The same thing can be said of every other communication technology advancement since then: the camera, motion pictures, telegraph, phonograph, telephone, radio, television, the Internet, mobile phones, Google’s search engine and Facebook.

I guess I am not like many in my generation. I prefer to embrace the reality of change, and the increasing rate of it, rather than to pretend it doesn’t exist or that it is all bad. I prefer to make the best of it and be a small force for employing it for good.

Good bye, Flash. Hello, HTML5.

WebSmart TV: How to Market on the Web

How to Market on the Web

WebSmart TV video: How to Market on the Web

The web guru’s at Headstand Media have released their latest video in the WebSmart TV blog series where each video explains the basics of the web in about a minute. The latest video is titled: “How to Market on the Web.” You won’t want to miss this one because this video contains the most valuable and critical information shared by the web marketing experts at Headstand Media to date!

The video covers 5 simple principles to marketing on the web:

  1. Ideate
  2. Define Back-End Paradigms
  3. Cultivate Cross-Media Benchmarks
  4. Curb Your Infomediaries
  5. Execute Leading-Edge Initiatives

Headstand Media makes a strong case for why these principles and steps are so mission-critical and important in today’s web 2.0 world!

Go watch it, and then share it with your friends in the business world who really need to know this information!

Other WebSmart TV Videos:

What is WordPress?

The Headstand Media team has posted a new video at WebSmart TV answering the question: “What is WordPress?

I’ve been using WordPress for a couple years now as a website content management system (watch WebSmart TV for: What is a CMS?), with great success. Not only does BirkeyBlog run on WordPress, but so do many other family and friends sites including:

And many others that I have been involved with at Headstand Media such as:

Not only is it a great tool for the reasons mentioned in the WebSmart video, it is also extremely easy to learn and use on an every day basis. Everyone I have demonstrated WordPress to has been able to learn how to use it well, and have experienced growth and benefits to themselves and their business or organization as a result. So far, I have never had someone abandon it, or experience great difficulty because of using it. It’s simply a great tool, and perhaps on of the web’s best kept secrets.

ROI on Social Media?

This video was posted a few months ago on YouTube in the Socialnomics channel. Although it is not based on an authoritative study, it does gather together a lot of facts that help to put social media in context, revealing the power and potential of investing time, money and energy in it as compared to other forms of traditional media and marketing.

I especially like the question: “What’s the cost of doing nothing?”

WebSmart TV in the News

Headstand Media received a nice boost today on Ruth Ratney’s REEL CHICAGO website (Thank You!). The article entitled Videos give “average Joes” basic web knowledge - Headstand Media boutique produces terminology Vblogs was written by Chris Shogren-Thompson based upon interviews with Benjamin Nelson, Headstand’s Creative Director, and background research. The article focuses on Headstand Media’s recent soft launch of WebSmart TV, a vlog site that delivers a series of videos that explain the basics of the web in about a minute, to average business people.

We did ask REEL how they found out about WebSmart TV, and the best we can tell, it had to do with some online searching using keywords such as: chicago and video. Seems like our SEO knowledge may have helped a bit here! :-)

I would just like to clarify a point mentioned in the article regarding McDonald’s (This clarification has since been corrected on the ReelChicago.com website).

About McDonald's

About McDonald's - New Corporate Website

Headstand Media does not design and maintain 200 of McDonald’s internal websites as the article reports. To date, Headstand Media has worked on, designed or re-designed about 20 of those 200+ internal sites and we are being asked to work on more of them every month that passes. However Headstand Media did design, produce and still helps to maintain McDonald’s public corporate website called About McDonald’s (http://www.aboutmcdonalds.com). If you’ve never visited it, you should check it out. There are lot’s of good stories about McDonald’s that we bet you never knew linked right on the home page, and the company historical timeline is a lot of fun to explore.

This site was designed and developed by Headstand Media in Day Software’s enterprise web content management system called Communique. The most recent version (v5.3) is referred to in the industry as CQ5. Headstand Media and STA Group are Day Software professional partners and intimately familiar with the underlying open source technologies, tools and frameworks it is built upon.

It should also be noted that if you “Google” the terms “CQ5 design” or “CQ5 development” you will find Headstand Media as a top result… worldwide (Please note that Day Software is an international firm headquartered in Basel, Switzerland)! That’s because Headstand Media also knows what they are doing when it comes to SEO (search engine optimization).

What is SEO?

Again, the creative team over at the Chicago web design firm, Headstand Media has produced another great WebSmart TV video answering the burning question, What is SEO? These videos are meant to educate the average business person who hears terms like SEO, tagging, CSS, vlogs and many others tossed around, but really have no idea what they mean. The videos are about 1 minute long and are very easy to understand.

Viral Video

Have you ever heard someone refer to a “viral video” in a conversation, or in an email or text message, or on Facebook or Twitter? Does “viral video” sound like a video that might give you a disease?

Or, have you ever been in a business meeting where people were throwing around these new Internet web terms, and you had no idea what they meant?

No need to wonder any longer! A plain answer is just about a minute away! Go visit WebSmart TV and view the lastest vlog (video blog) post called “What is Viral Video? Watch the video and read more about “viral video” there.

WebSmart TV – the basics of the web in about a minute.

WebSmart TV

Websmart TV

WebSmart TV - the basics of the web in about a minute.

Are you a regular person who is trying to make sense of all the new terms you hear being tossed around in conversations and in written messages such as: tweets, RSS, web 2.0, friend (used as a noun), blog, and many others? Does it make your brain hurt to think of figuring it all out? Well, Headstand Media has a new tool made to serve you! It’s called WebSmart TV and you can visit it online at http://websmart.tv

What is WebSmart TV?

Headstand Media (the Chicago web design company I founded in 2007) noticed a need in the marketplace for a resource that normal people (like you) could access to educate themselves about the web 2.0 world we now live in. Rather than provide a lot of long-winded, high fog-level technical articles (which you can certainly get elsewhere), we decided to create a video blog (vlog) of short one-minute videos that each explain one aspect of the web 2.0 world, in plain everyday language. Simply put, WebSmart TV offers the basics of the web in about a minute.

Who is WebSmart TV?

The Headstand Media team writes, acts and produces these videos ourselves using our own time, talents and “prosumer” level equipment. Taylor Birkey writes our scripts. Benjamin Nelson is our on-camera talent. Matt Ritsman does all the audio and video recording and production. Kyle Williams helps us get the site optimized for search engines and social media. We all contributed to the design of the site, but it was mostly Benjamin’s idea. We believe that if we can do this, then anyone can do it… including our clients!

So, I encourage you to check out the new site. We have launched it with 5 videos covering:

There is also a video explaining “What is WebSmart TV?” We plan to add a new video every week!

We’ve provided many ways for you to stay connected with WebSmart TV through: Twitter, Facebook, RSS feeds and our YouTube channel. If you like what you see, you can easily share the links with your friends and associates, and spread the word about this educational resource.